On Sunday night, Discovery Channel Canada blasted into the 2007 Fall television season with the World Premiere of "Race to Mars" - and took a rocket load of viewers along for the ride! The two-hour premiere, which aired at 8 p.m. ET/9 p.m. PT, was a huge success for Discovery Channel, drawing an audience of 370,000 total viewers (with a reach of over 1 million) in the Sunday night "Discovery Presents" timeslot. This premiere was the No. 1 show across all Canadian specialty television on Sunday for the key advertising demos of Adults 25-54 (232,000) and Adults 18-49 (188,000). It was also the most watched original Canadian special ever to air on Discovery Channel.
On a night featuring the return of several high-profile and heavily-hyped series, CTV claimed the No. 1 and No. 2 shows of the evening, winning every timeslot in Primetime and three out of the Top 4 shows on television.
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