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| Food Network Launches Canada’s First Mobile Recipe Application For BlackBerry Smartphones |
| Posted
on Thursday, July 23, 2009 - 02:57 PM |
For The First Time, BlackBerry Smartphone Users Are Able To Access Recipes Anywhere, Anytime With thousands of celebrity chef-inspired meal ideas now available at your fingertips, gone are the days of debating what to have for dinner. Food Network is delighted to announce the brand new recipe application for BlackBerry® smartphones, which is unlike anything else in the marketplace. Now available on BlackBerry App World™, the application allows users to connect with their favourite hosts, recipes and shows, and have access to a wealth of meal ideas on the go.
Users of the brand new application can take advantage of celebrity inspired meal ideas from Chefs Michael Smith, Anna Olson, Chuck Hughes and more. They can search and download recipes from within Food Network’s extensive library and save those recipes directly to their BlackBerry smartphones. Food Network also provides users with a “recipe of the day” feature that sends them a new appetizing recipe every day of the week. Users with video capabilities on their handset can also enjoy how-to videos of tips, techniques and recipes from some of their favourite Food Network chefs.
“Food Network is one of the most recognized and respected authorities on food. The mobile application for BlackBerry smartphones is the perfect extension of the channel’s robust database of top quality recipes and food related content,” said Paul Burns, Vice President Digital Media. “We identified a market of users eager for food related content delivered in a way that suits their busy lifestyles and we are proud to be the first Canadian provider to respond to that interest.”
Food Network’s promotional efforts around the launch of the application include: on-air commercials airing on Food Network, on-line banner advertisements on Foodtv.ca, and print advertisements in Canwest newspapers. Online efforts include promotion in the foodtv.ca newsletter (reaching over 225,000 Canadians). Foodtv.ca has also developed a promotional page touting features of the application, helping users discover all the benefits of keeping up to date with their favourite Food Network personalities and promoting access to the best recipes and tips. Food Networks social media pages including Facebook, My Space and Twitter are abuzz with news of the new application.
Polar Mobile, a leading North American mobile solutions provider, is the developer behind the Food Network mobile application. Polar’s content and advertising platform (SMART™) provides publishers, brands and advertisers the tools to deliver, measure and monetize digital media on all major mobile devices including BlackBerry smartphones and iPhone. Polar has a proven track record in the delivery of targeted and relevant content, strong user experiences and feature-rich mobile applications for the sports, finance, news and entertainment verticals.
To download the new Food Network mobile recipe application log onto foodtv.ca or to access the new mobile application right from your BlackBerry smartphone visit: www.blackberry.com/appworld or http://m.foodtv.ca .
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