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| Astral Media Wins 16 Awards at 2009 PROMAX|BDA Awards |
| Posted
on Tuesday, June 23, 2009 - 10:54 AM |
The English and French-language television services of Astral Media Inc. (TSX: ACM.A/ACM.B) received a total of 16 awards at the 2009 PROMAX|BDA Awards Show held from June 16-18, 2009, in New York. The Movie Network, Family Channel, Mpix, Canal D, VRAK.TV and Ztélé garnered 4 gold, 5 silver and 7 bronze awards for excellence in marketing, promotion and design, including a silver award for Canal D's new on-air image in the prestigious BDA World 2009 Competition.
"We take immense pride in ensuring that our on-air and off-air design elements support, reinforce and differentiate each network's brand positioning and create a unique and engaging television experience for our viewers," said Domenic Vivolo, Senior Vice President, Marketing & Sales, Astral Television Networks. "The recognition we received at the 2009 PROMAX|BDA Awards show is a testament to this commitment."
Sophie Dufort, Vice-President, Communications, Les Chaînes Télé Astral, commented: "We are delighted with this international recognition, which highlights the excellent work of our creative talents. Year after year, they illustrate themselves as among the best in what they do, something that makes us very proud."
The PROMAX and BDA awards recognize creative professionals working in television, radio and digital media worldwide. With a combined membership of over 3,000 companies and individuals drawn from more than 70 countries, Promax|BDA is a truly international organization uniting the individuals who will pioneer tomorrow's electronic and broadcast media.
Promax 2009 North America Competition - Winners
Gold
TELEVISION-VIDEO PRESENTATION
CONTENT PROMOTION Public service announcement (multiple)
Cause: Québec Environment Foundation
Canal D
Silver
TELEVISION VIDEO PRESENTATION
Content Promotion-Holiday/Season/Special Event Program Spot (single)
Mpix Reel Sinful Cinema
Mpix
INTERACTIVE
DVD, interactivetv. mobile/immerging platofrms, interactive applications promotions
Famclub
Family Channel
TELEVISION VIDEO PRESENTATION
Trade or internal Marketing (industry focused: sales, marketing or upfront presentations Etc. Marketing video/presentation: external)
The Movie Network Riveting Launch Spot
The Movie Network
Bronze
TELEVISION-VIDEO PRESENTATION
Cable, Satellite and On Line content Platforms-Branding/Image Spot (Multiple)
Mpix Bumpers
Mpix
TELEVISION-VIDEO PRESENTATION
Cable, Satellite and On Line content Platforms-Branding/Image Spot (Multiple)
Family Victoria Day
Family Channel
TELEVISION-VIDEO PRESENTATION
General branding image (single)
Signature « Le village global »
Canal D
TELEVISION-VIDEO PRESENTATION
General branding image (multiple)
Summer Job Campaign
VRAK.TV
BDA World Competition 2009 - Winner
Silver
INTEGRATED MEDIA
Network package design : Image on-air
Ztélé Package design
Ztélé
BDA 2009 North America Competition - Winners
Gold
PRINT
CONSUMER IMAGE / PUBLICATION ADVERTISING
The Movie Network Spiderman Direct Mail
The Movie Network
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
ART DIRECTION & DESIGN: IMAGE CAMPAIGN
Mpix Bumpers
Mpix
INTEGRATED MEDIA
Network package design : Image on-air
Ztélé Package design
Ztélé
Silver
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN
Family Wiztober
Family Channel
Bronze
TELEVISION/VIDEO PRESENTATION: GENERAL ENTERTAINMENT
ART DIRECTION & DESIGN: INTERSTITIAL CAMPAIGN
Fam Jams
Family Channel
SPECIAL CATEGORIES
BEST COLLABORATIVE EFFORT
Family Yeti
Family Channel
INTERACTIVE MEDIA
INTERACTIVE APPLICATIONS PROMOTION
Family.ca New Video Player
Family Channel
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